The global online casino gambling and betting industry has experienced exponential growth over the past decade and the interest in gambling opportunities via the internet continues as consistent innovations keep the gamblers intrigued. Betfair was the first online gambling company to really introduce a consumable and successful “open-market betting” system for the global market. Open-market betting, now more commonly referred to as “exchange betting,” is a unique form of betting that greatly expands the possible kinds of bets a punter can make.

The entire online casino betting platform has evolved with Betfair’s introduction of exchange betting. Traditional betting focuses on a winner and one specific outcome – who’s the victor in the sporting event or competition. Exchange betting though really opens up the field of possible bets to include wagering on the losing team or horse. Gamblers can put up their money on any number of educated and wild guesses and the Betfair exchange betting platform is ideal for offering and processing these non-traditional online bets.

There’s controversy however in the online casino gambling industry because the some of the more traditional betting venues and the sporting organizations feel that exchange betting opens up the sporting events to more possible corruption and compromises the integrity of the games. Even with the criticism though, internet gamblers are very interested in the exchange betting sector of the market and Betfair holds a huge percentage of this growing market. The only key drawbacks for online gambling sites operating exchange betting is the effect that the current controversy has had on several key regulated nations; countries are beginning to specifically exclude and target exchange betting because of its perceived faults.